Dorkly Staff Blog

2. Charging $500 For A Retweet
Over a year ago, the guys at Penny Arcade had a brilliant idea - use Kickstarter to fund the site for a year, instead of dealing with advertisers.And they ended up meeting their goal and then some. And sure, it’s a little abusive of the entire notion of Kickstarter to use it as a platform to fund something you clearly could have funded through other means (non-intrusive advertising) pretty easily and many viewed it as sorta holding their site hostage until viewers paid them cold hard cash, but that’s a gray area we won’t get into (with the exception of Zach Braff’s terrible Kickstarter). What was objectively horrible about the Kickstarter were some of the ‘rewards’ - most notoriously the $500 level got you a  retweet on Twitter (pending Penny Arcade’s approval).
Maybe you think that with the influence and audience these guys command (they each have about 100k followers on Twitter), a retweet could actually be worth it. You are probably not correct. Here’sone of the reward tweets(it got 12 RTs total, including the 2 from Penny Arcade, meaning about $42 per RT).Here’s another(5 RTs, or $100 per RT). That is a pretty shitty return on investment, especially considering some other Kickstarter rewards they coulda gotten for that kinda cash. Just look up any bigtime Kickstarter and weep at some of the great stuff you can get for $500.

Read the rest here.

2. Charging $500 For A Retweet

Other Things Penny Arcade Should Apologize For

Over a year ago, the guys at Penny Arcade had a brilliant idea - use Kickstarter to fund the site for a year, instead of dealing with advertisers.And they ended up meeting their goal and then someAnd sure, it’s a little abusive of the entire notion of Kickstarter to use it as a platform to fund something you clearly could have funded through other means (non-intrusive advertising) pretty easily and many viewed it as sorta holding their site hostage until viewers paid them cold hard cash, but that’s a gray area we won’t get into (with the exception of Zach Braff’s terrible Kickstarter). What was objectively horrible about the Kickstarter were some of the ‘rewards’ - most notoriously the $500 level got you a  retweet on Twitter (pending Penny Arcade’s approval).

Maybe you think that with the influence and audience these guys command (they each have about 100k followers on Twitter), a retweet could actually be worth it. You are probably not correct. Here’sone of the reward tweets(it got 12 RTs total, including the 2 from Penny Arcade, meaning about $42 per RT).Here’s another(5 RTs, or $100 per RT). That is a pretty shitty return on investment, especially considering some other Kickstarter rewards they coulda gotten for that kinda cash. Just look up any bigtime Kickstarter and weep at some of the great stuff you can get for $500.

Read the rest here.

  1. raisinbman reblogged this from dorkly
  2. desayunoquesadilla reblogged this from dorkly and added:
    What in hell
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  6. thesamgladwinproblem reblogged this from faustianrepercussions and added:
    Man… they aren’t bad people for charging $500 for a retweet. People are idiots for paying $500 for a retweet.
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